Every market opens with a few good conversations.
Prospectr is a go to market partner for B2B companies that want to win more of the markets they sell into, or open new ones. It works out which customers, distributors and partners are worth winning, shapes the message they respond to, builds the system your team runs and starts the conversations. The relevance comes from research, not from personalisation.
What the briefing covers: what you sell, who you want to win and what makes a prospect qualified for you. Colin will tell you plainly whether a focused test makes sense.
Selling from Germany into South Africa? See how the South African access test works.
Press a lit button to see the evidence behind that account.
Illustrative accounts, not real research.
Prospectr
Germany and South Africa
12industries sold into
Every fact sourced
Every call made by a person
Most doors are not worth knocking on.
A long list of prospects feels like progress. Most of the names on it have no budget, no need or a contract with someone else, and every call to them costs you time and goodwill.
Prospectr starts by crossing names off. The few that survive come with the evidence for why they belong there, and that evidence is what makes the first call worth answering.
What the work has produced
- South African client
12 meetings booked with large South African companies, including several JSE listed groups, in 24 weeks of work at five hours a week.
- 93fully researched customers with bespoke dossiers
- 667calls made
- 55decision makers reached
- 12meetings booked
Each of the 93 dossiers was written for one specific person, their role and their company, with the signals and triggers that gave a real reason to call.
Eleven of the twelve meetings came from Colin's calls, and one came from email.
- Research engine
12 of 12 facts linked to a source page in recent briefs from the research engine.
AI research tools often invent facts that sound right. A salesperson who repeats one on a call loses the buyer in seconds. Every fact in a Prospectr brief links to the page it came from, so your team can check a claim before they use it.
- Strategy
A commercial pathway for a biotech launch, a member acquisition plan for a freight decarbonisation non profit and sales playbooks with training that client teams use in their daily work.
- Range
Sales experience across 12 industries and six continents, from dairy and barcode printers to biotech, SaaS and video games.
Go to market, from strategy to the first meeting
Most clients start with strategy and research, then add the next step once the results justify it. You can buy one step or all three.
- StrategyStep 1
Decide where to play and who to win
Market and segment choice, ideal customer profiles, routes to market through direct sales, distributors or partners, and account research with a source for every claim. A validation sprint tests the plan before you spend on it.
- MessageStep 2
Say what buyers care about
Positioning and messaging built on what buyers are trying to get done, sales playbooks your team can follow, and outreach by email, LinkedIn and phone. Your salespeople get a brief before every meeting.
- ScaleStep 3
Build the engine your team keeps
CRM and workflow automation in Pipedrive and n8n, activity dashboards, team training, ongoing market development and fractional go to market leadership.
The research behind every call
Colin researches a prospect before he picks up the phone. This sample shows the format the Prospectr research engine produces, and the same research sits behind paid validation work such as detailed South African opportunity maps. The companies, people and figures are invented, so no real prospect is exposed.
Want to see the engine on a company of your own? Request an automated brief on one target company.
- 1
A fit score you can argue with
The rating comes from sourced facts only. Code sets the final label, so the AI cannot talk itself into a yes.
- 2
Every fact is numbered
Each claim carries an S number that links to the page it came from, so your team can check it in seconds.
- 3
What could go wrong
Every brief flags its weak spots. This one says nobody could confirm who supplies the target's automation today.
- 4
The source ledger
Twelve of twelve facts link to nine source pages, with a plain note on what the check does and does not cover.
Selling from Germany into South Africa?
Colin is South African and has lived in Munich since 2020. He knows how South African buyers decide, and he calls them himself.
The South African access test is a low risk way to find out whether that opens the right doors for you. You set the criteria, you approve the prospects and Colin makes the first calls on your behalf.
- You joined a German trade delegation to South Africa
- You exhibited at a South African trade fair
- You are looking for a distributor or agent there
- You already sell into neighbouring countries
South African access test
Give me 20 minutes to define what a qualified South African prospect looks like for you. If the brief is suitable for a focused test, I will select three prospects, agree them with you and call them on your behalf. The objective is one qualified meeting or distributor conversation for your team.
- A 20 minute briefing
You explain what you sell, who you want to win, what makes a prospect qualified for you and which companies to avoid.
- You approve every name
Colin selects up to three South African prospects that match your criteria and sends each name with a short reason. Nobody is called before you agree the names and how your company is described, and a name that looks wrong gets replaced.
- Colin makes the calls
He calls the approved prospects on your behalf and sends you short notes on fit, response, objections and the next step.
What a good call leads to
When a prospect shows enough fit and interest, Colin books the meeting directly with your team. He does not attend it, so the relationship starts with you.
Colin holds the first qualification conversation himself and introduces a candidate only when it meets the criteria you set, such as sector access, portfolio conflicts, service capability and coverage.
The target is one qualified meeting or distributor conversation. Colin commits the work, not the outcome, and runs a test only when the company, the product and the brief suit it. A test that goes ahead carries no fee.
If the test opens the right doors
- Validation sprint
A wider market map with sourced account profiles, calls to selected accounts and a clear view of the best route to market.
- Business development pilot
Targeted outreach and local calling that qualifies interest and books meetings with customers, distributors and partners.
- Ongoing market development
Colin becomes your business development resource in South Africa, builds the pipeline, follows up and feeds what he hears back to you.
In their words
Prospectr didn't just deliver analysis — they engineered a clear strategic roadmap. Their work helped us pinpoint exactly where our technology could disrupt the standard of care. If you need clarity on where to aim your commercial engine, talk to them.
Colin's ability to translate strategy into daily execution for our team is what sets him apart. He didn't hand us a manual — he trained our people on how to use it. That combination of strategic insight and the patience to embed it in the team is rare.
Prospectr helped us map what our stakeholders actually care about and build a playbook that genuinely resonates with them. We came away with a robust strategy and a practical toolset our team could use in day-to-day operations.
Built on sales in twelve industries
Prospectr is run by Colin Chapman, a South African based in Munich. Over three decades he has sold dairy products, barcode printers, rugged mobile computers, telecoms services, corporate training, IoT logistics software, SEO tools, AI products, video game development and biotech research, including enterprise deals with IBM, Siemens and BMW.
That range is why Prospectr asks the right questions in a market it has not worked in before. Every brief starts with what the buyer is trying to get done, at work and for themselves. Prospectr calls this the Win Condition.
AI does the heavy research. A person checks it, decides who is worth contacting and makes the call. Prospectr calls this the Cyborg Method.
- Consumer goods
- Data capture hardware
- Mobile computing
- Telecoms
- Corporate training
- Logistics and IoT
- Marketing software
- AI tools
- Video games
- Biotech
- Financial services
- Non profit and climate
Who this is for
- You sell a specialised or high value B2B product
- You want more of a market you already sell into, or you have a real reason to enter a new one
- You want a go to market plan your team can run, not just more activity
- Someone on your team can take the meetings
What Prospectr will not do
- Close your deals
- Run your demos
- Manage your pipeline after the meeting
- Sell you a lead list
If a market is wrong for you, the research will say so. That answer is cheaper now than after a year of cold calls.
Paid work is billed by the hour, starting with a first batch of ten hours, plus a success fee for each qualified meeting once outreach is live.
German companies looking at South Africa can start with a 20 minute briefing and, when the brief suits it, a South African access test before any paid work.
Which names belong on your list?
Start with a 20 minute briefing. If you sell from Germany into South Africa, it can set up a South African access test.